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MARKETING PLAN



POSITIONING YOUR PROPERTY TO SELL


Comprehensive Exposure: My Network Becomes Your Network
• Your property will be energetically promoted, both within the sales force at
  Long &Foster (the largest real estate company in the Washington DC Metro Area) as well as with my extensive list of the area’s top real estate professionals.
 
• Your property will be professionally and creativity featured via RachelValentino.com
  and Longandfoster.com for additional exposure on the Internet’s top search engines. Additional coverage that brings YOU more potential buyers! Long & Foster alone has over 20,000 visitors each day! Exposure creates opportunities.
 
• Through a system of co-brokerage, I will market your property’s attributes and
  secure added exposure by advertising attractive photos of your property. All of
this will be publicized to the Metropolitan Regional Information Systems’ community, cordially inviting other firms to participate in the sale of your home.


Communication with an Impact: The Formula for Success
• Your home’s full potential will be on display when I use my marketing expertise
  to produce stylish, stand-out marketing materials that will make your property distinctive and inviting.
 
• Your property will attract even more awareness with my unique comprehensive
 
walk-in gallery (virtual tour), complete with a blueprint layout, that will promote your property by means of The Metropolitan Regional Information System and rachelvalentino.com. Today’s powerful technologies provide powerful marketing tools. It not only attracts the domestic buyer who is visiting or working in DC
and the important international buyer, but also insures daily access to your listing. Fewer than 10 percent of all current listings offer any type of virtual tour, but the return on investment will speak for itself. Together, we will attract the most ready, willing and able customers for your property!
 
• If appropriate, I will create a brochure for your property. It will produced to
  maximize the marketability of your property with beautiful photographs and a professional presentation.
   
• Your property can be promoted via direct mail to a targeted market and/or major
  area corporations’ relocation departments that are prescreened as high prospect audiences.


Delivering on Promises: A Worry-Free Transaction
• I will work with you to complete the best possible deal for the sale of your home.
  I will offer my industry experience and knowledge of the local market to assist
you in evaluating each offer.
 
• You can depend on me to qualify any and all prospective purchasers.
 
• I will use my business skills and knowledge to obtain the best price that the
  market will command.


Beyond the Norm: Full Service That Will Surpass Your Expectations
• I will identify creative ideas that will make your home more marketable.
 
• I will punctually advise you of trends which might affect our marketing strategy
 
• I will avail myself to coordinate all activity regarding the marketing of your home.
  I will act as the conduit for appointments and scheduling details.
 
• I schedule Open Houses for the brokerage community during the week, and if
  appropriate, schedule Open Houses for the public on the weekends or evenings.
 
• I will maintain a log of all potential purchasers and real estate brokers who have
  viewed your property.
 
• I will actively communicate with you and report to you (as often as you prefer)
  on showings, customer feedback and potential interest.
 
• I will furnish all potential buyers with all pertinent information and documents
  regarding your property.
 
• I will monitor progress towards closing when a contract is accepted, including
  the approval of the appraisal and buyer’s loan.
 
• I will coordinate and monitor the settlement process.
 
• I will stay in contact in the seller’s agent to make sure things are proceeding
  smoothly.
 
• All of this is done to help you close . . .faster, securely, and hassle-free!!




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Rachel Valentino. Condo Washington DC, Condo in DC, Condo for Sale in Washington DC, DC Condo for Sale, Luxury Condo Washington DC, DC Real Estate,  DC Real Estate for sale, Georgetown DC Real Estate, DC Real Estate Agent
Washington City Paper - Best of D.C. 2010 - Rachel Valentino
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